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End Poverty in California - The EPIC Movement

THE LITERARY DIGEST asked Upton Sinclair, Democratic candidate for Governor of California, to contribute the current article on the "outstanding issues of the forthcoming campaign and the fundamental problems confronting the country to-day.

By Upton Sinclair
Democratic Candidate for Governor of California

The meaning of our movment to End Poverty In California and its polling the largest vote ever cast in a California primary, is that our people have reached the saturation point as regards suffering. We are just about to begin the sixth year of the depression. We have one-and-a- quarter million persons dependent upon public charity, and probably as many more who are able to get only one or two days' work a week or who are dependent upon relatives and freinds. That is too heavy a burden of suffering for any civilized community to carry.

A man's attitude toward this situation depends upon one factor. If he believes that private industry is "coming back," he is willing to wait and endure and patch things up. But finally in must occur to him to wonder whether the thing called "prosperity" will ever come back again. If he makes up his mind that it is not coming back, then his whole attitude changes and he is ready to consider some new procedure, thoroughgoing and drastic.

I have been telling the people of California for the past year that this is the permanent crisis, the one which does not pass away. I claim to speak with authority, because I have devoted my whole thinking life to the study of depressions, their cause and their cure; I proved my knowledge by predicting thirty-one years ago, and continuously ever since, this particular crisis, the "permanent" one. I assert that it is caused by the overproduction not merely of consumption goods such as food and clothing which are quickly used up, but of production goods, the great machines and factories, which do not get used up but stay right where they are.

"The Permanent Crisis"

I am telling the people of America that we have ten million unemployed who will never work again while the present system endures. For the past year I have been telling the people of California that the burden of supporting their permanently unemployed million-and- a-quarter is driving cities, counties, and State directly into bankruptcy. I have told them that in some hundred and fifty mass meetings, attended by from one thousand to fifteen thousand persons. I have told them in some three hundred thousand pamphlets and some five million copies of weekly newspapers. And in August some four hundred and fifty thousand of them went to the polls and said that they agreed with me.

Just what is to be done? No more important question confronts the American people today. If we do not find an orderly solution, we are going straight into the course of horrors which we have witnessed in Germany. I have believed all my life in democracy, the right and ability of the people to govern themselves. I am now offering the people of my home State a plan and a technique of procedure which will remedy the depression by gradual stages in a peaceable and human fashion, without violence and the overthrow of our political, industrial, or social system.

The "EPIC" (End Poverty in California) movement proposes that our unemployed shall be put at productive labor, producing everything which they themselves consume and exchanging those goods among themselves by a method of barter, using warehouse receipts or labor certificates or whatever name you may choose to give to the paper employed. It asserts that the State must advance sufficient capital to give the unemployed access to good land and machinery, so that they may work and support themselves and thus take themselves off the backs of the taxpayers. The "EPIC" movement asserts that this will not hurt private industry, because the unemployed are no longer of any use to industry.

We plan a new cooperative system for the unemployed. Whether it will be permanent depents upon whether I am right in my belief about the permanent nature of the depression. If prosperty comes back the workers will drift back into private industry. No harm will have been done, because certainly the unemployed will produce something in the meantime, and the State will be that much to the good.

New Cooperative System

To meet the immediate emergency in our State and get the money to start our new cooperative system, we propose what we call an"EPIC" tax. That is an ad valorem tax on property assessed above $100,000, which means about $250,000 of actual value. This tax will fall almost entirely upon our great corporations and utilities, and to make it easier for them we shall make it payable at the option of the State, in goods and services. That will give us most of the raw materials and all of the utility services which the unemployed will need to get production started.

We have a great irrigation and power project known as the Central Valley Project. We propose to send fifty thousand unemployed into this work and ask the farmers of the Central Valleys to bring their surplus food crops, taking credits which will be good for water and power when the project is completed. The "EPIC" tax will give us the needed lumber, cement, rock and gravel, steel, etc., and light, heat, power, and transportation. The project will be carried out by our Public Works Department, and it will bring industry back to life in California.
The Literary Digest
October 13, 1934

Merriam-Sinclair Battle Outstanding in National Political Scene

The preelection campaign, warming up in other States, continued at fever heat in California where Upton Sinclair, ex-Socialist and Democratic candidate for Governor, is running against Frank F. Merriam, conservative Republican incumbent.

Governor Merriam is calling on his supporters to fight against "radicalism and Socialism."

"There is no other issue before us," he says.

He dismisses Mr. Sinclair's End Poverty in California proposals as "flimsy and unreal... utterly misguided... completely impossible of realization... dangerously unsafe and destructive." The Sinclair program, says Governor Merriam, "contemplates a new and burdensome superstructure of taxation upon a people already hard-pressed by an endless chain of local, State and Federal taxes.

Mr. Sinclair, he adds, has made promises which he can not carry out if elected, "but the mere attempt to put into practice many of the theories and untried proposals advanced by radical and Socialistic propagandists will add to our already heavy deficit in State finances and will invite bankruptcy for many of California's important industries.

He points pridefully to the special session of the California Legislature which he called and through which he forced measures dealing with old- age pensions, assistance for the unemployed and relief for certain classes of debtors. Party lines must be swept aside in the interest of alleviating human suffering, he says. He refuses to engage in "contest of promises which we know, even as they are uttered, can not be fulfilled, or, if possibly realized, would entail greater injustice, greater suffering, and greater confusion than now exists," but he does pledge himself to "forward reforms in government, which are to be reflected in greater efficiency and in absolute unswerving economy."

Out of California last week came a scary story which some of Mr. Merriam's supporters called grave and important and some of Mr. Sinclair's supporters called a silly bogey raised for political purposes.

It told of an alleged flight of capital from California, which was supposed to be attributable to Mr. Sinclair's candidacy and to be reflected in a declining price for California securities, notably State, county, and city bonds.

Adding still another voice to the loud California chorus, George Creel, Mr. Sinclair's unsuccessful opponent for the nomination, denied that the Democratic State platform on which the latter is running embodies his EPIC PLAN. "Instead of being a Sinclair platform, our State platform is one upon which any Democrat can stand," Mr. Creel declared last week.

The Literary Digest
October 13, 1934

Advertisement for the California League Against Sinclairism, formed by business groups when Upton Sinclair ran for California governor. It was an ugly, emotional, red-baiting campaign, aimed at voters at the depth of the Depression. This is an excellent example of the political advertisements that appeared before the 1934 general election.


A Challenge to Action!
A Call to Arms!!
In Defense of

C a l i f o r n i a !

Sinclairism -- the program of Upton Sinclair and his radical associates -- is Communism, cleverly disguised, but deliberately designed to Russianize California state government.

Its rooted in class hatred, fostered and fomented by radicals who boast of their hatred of American ideals and American principles of government.


Your personal security is at issue -- the welfare of your home and family; your American citizenship, your rights of self-rule and freedom of worship -- your job and your independence.

At Tuesday's Election . . . Stay American!



Stamp Out Sinclairism and
Communism in California


Harold J. Boyd, Chairman
Charles H. Cunningham, Secretary

2810 Russ Building, San Francisco

For more about Upton Sinclair, read:

Upton Sinclair - The Radical Years
The Jungle - 1906
The Consequences of Land Speculation... .1924
Hollywood Fights the Red Peril (in French)

Francisco History Index